How to deter criminals by projecting an "alpha male" aura
Night is falling. Two men walk out of a grocery store into the dark parking lot.
The first man clutches a grocery bag to his chest, scurrying toward his car with eyes turned down to the ground. The second man carries a grocery bag at his side, striding confidently, head upright and eyes surveying the parked cars around him.
A criminal skulks in the shadows looking for a victim. Which one of the men is he more likely to choose?