Here are resources to help you promote and sell memberships in Second Call Defense

If you have questions or feedback on these items, or if you have ideas for resources you would like to have, contact Dean Rieck at

Recruiter Recognition Program - Find out more about our "Silver Bullet Bullion" recognition program.

Recruiter Store - We have set up a store to give you the option of professional printing and personalization. We recommend you use this option whenever possible to make sure your marketing materials look their best. To log into the store use the following username and password:

Click here to visit the store.

Trackable Links

You can put links on your website or in your emails. To track sales resulting from these links, you must use a special link that includes your recruiter ID#. Copy the master link code below and replace XXXXX with your 5-digit ID#. Back to Resource List.

Master Link Code:

Buckeye Firearms Association has been assigned ID# 20007. So their trackable link is

Alternate Links:
The master link takes to you the home page of Second Call Defense. However, you can also build links for other content on the site, including blog posts. Simply add ?affiliate=XXXXX to the end of the link for any page where XXXXX is your 5-digit ID#.

The link for the page called "Plans & Pricing" is To create a link that leads to this page you would add ?affiliate=XXXXX to the end of the page link. So the link would be

NOTE: Please do NOT simply paste your trackable links into your website pages as they appear above. This will look strange to readers and will discourage them from clicking. Instead, use "text links" so that they appear as ordinary words. Your trackable link should be in the "code" of the page. The following are examples, but you can use your trackable links to make any words clickable:

Second Call Defense
Join Second Call Defense today.
I recommend you sign up for this self defense protection plan.

If you don't understand these directions, please get help from the person who created or manages your website.

Banner Ads

Second Call Defense Banner AdWe have created online banners in a variety of common sizes. The sample banner shown is 300 x 250 pixels. Back to Resource List.

Download the banners you want below and use your trackable link to make your banners clickable to the Second Call Defense website.

Click the sample banner on the right. Notice how it launches a new window and takes you to the home page of our website. Look at the address bar at the top of your browser and you will see the trackable link used by Buckeye Firearms Association.

NOTE: If you don't know how to "code" this correctly, please get help from the person who created or manages your website.

125 x 125
180 x 150
300 x 250
468 x 60
728 x 90
Facebook 400 x 208

Subscription Agreement

This is the paper form for signing up members. As an option, all the fill-in lines can be completed on your computer using Adobe Acrobat, including Name and Recruiter #. We recommend that you fill in your Name and Recruiter ID# before handing them out. Back to Resource List.

Download Monthly Agreement
Download Annual Agreement
OPTION: Have them professionally printed and shipped to you.

Subscription Application


Here's a flyer you can hand out along with the Subscription Agreement. It's basically a one-page version of our brochure with most of the key information about Second Call Defense. It's designed to look good in color or black and white, and everything is on one side of the sheet with no folding required. So you can print this on any printer quickly and cheaply. Back to Resource List.

Download PDF
OPTION: Have them professionally printed and shipped to you.


Tri-fold Brochure

The brochure outlines the membership program and provides details on what's included for each level of membership. There are two versions. The first is our standard brochure. The second includes a first month free offer and provides a space for you to fill in your name, Recruiter ID#, and other information. The artwork is set up to print at Overnight Prints online. Back to Resource List.

Download Side 1
Download Side 2
Download Full Brochure

Alternate Version with Offer and Fill Ins
Download Side 1
Download Side 2
Download Full Brochure

OPTION: Have them professionally printed and shipped to you.

Second Call Defense Brochure


This is a PowerPoint presentation you can use to introduce people to Second Call Defense. We've provided you with two versions, one in a Microsoft PowerPoint format and another in a PDF format. There's also a sample script in a Word format that includes talking points for each slide in the presentation. Back to Resource List.

Download PowerPoint
Download PDF
Download Script


This 5-minute video provides an overview of Second Call Defense. You can download the video file or embed the YouTube version on your own website. If you use this video on your website, place a text link beneath it such as Click Here to Learn More, where the underlined text uses your affiliate link. Back to Resource List.

To download, right click on the link below then click "save target as" or "save link as."
Video File

To embed, click here go to YouTube. Then below the YouTube video, click on "Share" then on "Embed." Use the controls to select the size you want, then copy and paste the code provided.

Email Messages

Use these messages to contact current or former students about Second Call Defense. The Generic message can be used at any time. The Special Offer message offers a first month free and should be sent before students attend a class (your Recruiter Tool Kit includes information on how to implement this offer). The Before Class and After Class messages, obviously, can be sent before and after a class you're teaching. Each message requires small edits to include your name, Recruiter ID#, etc. Back to Resource List.

Generic - Download Word Document
Special Offer - Download Word Document
Before Class - Download Word Document
After Class - Download Word Document

Vinyl Banner

Here's a design you can have printed on a 2' x 6' vinyl banner for gun shows, your classroom, etc. It includes a 1" "bleed" on the edges, so the full size of the image is 26" x 74". Back to Resource List.

Download PDF
OPTION: Have it professionally printed and shipped to you.


Business Card

This is a template in a Word format for a standard 2" x 3.5" business card that you can personalize with your name, Recruiter ID#, phone, and email address. Download, open in Microsof Word, make your changes, and save in whatever format your printer prefers. Back to Resource List.

Download Word Document Template
OPTION: Have them professionally printed and shipped to you.

Business Card